Films 1993
1993
Ein Tag im Leben der Endverbraucher
 
Harun Farocki plunders 40 years of advertising films, which he orchestrates to constitute an ironic 24 hours in the life of typical consumer. Mixing different colours, periods, various "ideologies of well being" to hold up a mirror up to our times, values, worries, hopes. This collage of "beautiful images", gleeful and chaotic, deconstructs not only the domestic reference points which punctuate our daily life, but also gives full rein to an off-beat humour in the tradition of Brechtian distanciation.
director, scriptwriter, compiled by:
Harun Farocki assistant: Aysun
Bademsoy, Michael Trabitzsch
collaboration: Annabel Faroqhi, Elke
Naters, Christian Petzold video cut:
Max Reimann production: Harun
Farocki Filmproduktion, Berlin for
SWF, Baden-Baden and WDR, Köln
producer: Harun Farocki executive
producer: Aysun Bademsoy TV-
producer: Ebbo Demant length:
44 min. format: video - BetaSp, col.,
b/w, 1:1,37 first broadcast:
24.06.1993, ARD