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71
1996
- Die Küchenhilfen
- From material produced for Was ist los? / What's Up?. Contribution to the magazine program Brut (arte). (production statement)
- director, scriptwriter, interviews:
- Harun Farocki cinematographer:
- Ingo Kratisch second cinemato-
- grapher Arthur Ahrweiler editor:
- Rosa Mercedes, Irina Hoppe sound:
- Gerhard Merz sound assistant : Klaus
- Klingler, Ronny Tanner
- mixing: Gerhard Jensen-Nelson
- researcher: Michael Trabitzsch production:
- Harun Farocki Filmproduktion, Berlin, for
- WDR, Köln producer: Harun Farocki
- TV-producer: Werner Dütsch length:
- 60 min. format: 16mm, col., 1:1,37
- first broadcast: 26.01.1996, arte
72
1996
- Theater der Umschulung
-
- From material produced for Die Umschulung/ Indoctrination. Contribution to the magazine program Brut (arte). (With Der Auftritt Farocki once again takes us into the world of advertising, following Image und Umsatz or Wie kann man einen Schuh darstellen? (1989). An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted, ‚Eyedentity', is examined from every angle: it must simultaneously express both the company's dynamism and its reliability! A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatised to win that lucrative contract. (production statement)
- director, scriptwriter: Harun
- Farocki assistant director: Ronny
- Tanner cinematographer: Ingo
- Kratisch, Thomas Arslan editor:
- Max Reimann sound: Klaus Klingler
- assistant producer: Aysun
- Bademsoy, Anna Faroqhi, Elke Naters
- production: SWF, Baden-Baden, Harun
- Filmproduktion, Berlin producer: Harun
- Farocki TV-producer: Ebbo Demant length:
- 4 min. format: video-BetaSp, col. 1:1,37
- first broadcast: 27.06.1996, arte
1996
- Der Auftritt
- The Appearance
- The head of a Berlin advertising agency explains his proposed strategy to his potential client, a Danish optical company. The communication strategy that we ultimately came up with as a basis or any creative act or means of communication has three headings. The first is 'relevant, not arrogant'; the second, 'varied, not uniform'; and the third is, 'creative, not pushy'. These are essentially translations, strategic translations of your basic requirements and your analysis of the market, as well. (From the transcription of "The Appearance")
With Der Auftritt Farocki once again takes us into the world of advertising, following Image und Umsatz oder wie kann man einen Schuh darstellen? (1989). An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted, ‚Eyedentity', is examined from every angle: it must simultaneously express both the company's dynamism and its reliability! A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatised to win that lucrative contract.
- director, scriptwriter: Harun
- Farocki cinematographer: Ingo
- Kratisch second cinemato-
- grapher: Rosa Mercedes (Harun
- Farocki) editor: Max Reimann
- sound: Ronny Tanner production:
- Harun Farocki Filmproduktion,
- Berlin, for 3-sat, Mainz producer:
- Harun Fatocki executive producer:
- Ulrich Ströhle TV-producer: Inge
- Classen length: 40 min. format:
- video - BetaSp, col., 1:1,37
- first broadcast: 14.07.1996, 3sat
74
1996
- Der Werbemensch
- From material produced for
- director, scriptwriter: Harun
- Farocki cinematographer: Ingo
- Kratisch second cinemato-
- grapher Rosa Mercedes (Harun
- Farocki) editor: Max Reimann
- sound: Ronny Tanner production: Harun
- Farocki Filmproduktion, Berlin, for 3-sat,
- Mainz producer: Harun Fatocki TV-
- producer: Inge Classen length: 3 min.
- format: video - BetaSp, col., 1:1,37
- first broadcast: 17.01.1997, arte
